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E-business and Markets

Top 3 Ways to Sell your e-products [and How to Implement Each]

E-products are an absolute yes, if you are a consultant, entrepreneur or an internet/online guy. There are several ways to sell your e-products. 

Today, you will learn the three best ways to sell your e-product and exactly how to set them up. 

The three best ways to sell your e-products are: 

Why are these the very best ways to sell your product?

Below are the reasons why I picked these as the best ways to sell your products.

  • Automatable. Each of these is a plug-and-play deal. You set them up once, and you can sell forever.
  • Scalable. These is virtually no restriction to the numbers you can reach with your e-product. Coupled with the fact that they fully leverage on social media as well as other means.
  • Cheap and easy setup. Each of these recommended ways are cheap and easy to setup. You don’t need to be a guru, or to even spend time physically present to present your lecture on the webinar or seminar to sell. And where you use videos, you simply record once and set it to deliver forever.

If you just created your product, here are the top three automatable  ways to sell it online.

Through third parties Platforms.

Using third party platforms to promote and deliver your course is a great way to go.

The platform will handle all the setup, including payment and delivery. You only need to upload the product (videos and other downloadable materials) and promote your product to your audience (you cannot depend solely on the platform's general promotions for every product they host). The major benefit is you get to take advantage of their network,reach and platform.

There are several online platforms to host and sell your course, but I recommend either thinkific or udemy.

Selling through a third party platform is essentially great if you are selling a course. The major downside is that you get to split your course fee with the platform. Typically, third parties pay you some sort of commission on your product, on each sale or course enrollment.

Three key Benefits of/differences between Thinkific and udemy

  • While Udemy comes as an online marketplace for students to purchase and take courses, thinkific is basically focused on the instructor who gets a link to his own private online school. 
  • Udemy charges you based on courses sold,while Thinkific charges based on your use of their platform in hosting and delivering your courses. You can totally begin with their free plan.
  • Udemy does site wide promotions for courses hosted on their platforms while thinkific does not. Thinkific however sends personalized emails and reminders to registered students on their course progress.

How to setup a Third Party Account (Thinkific as case study)

Go to thinkific and create an account. Click here to begin the process.

Follow prompt to setup your school, and upload your products. The dashboard is powerful and easy to manage

Follow prompt to setup your school, and upload your products. The dashboard is powerful and easy to manage

After setup, you are ready to share your landing page with your audience and make sales.

Through Affiliates

One easy way to sell your product is by using affiliates marketers. These are individuals, influencers, online marketers who will opt to promote your product to their network (followers, mailing lists) in exchange for a commission on sales made through them.. 

This is an easy way to quickly make massive sales of your product. You lose nothing but simply give some share with the affiliate (it can be a 5%-50% or more share).

Why Affiliates?

  • A great way to leverage other people’s network and audience. Imagine an influencer with 100,000 followers on Instagram who decides to write about your product to her audience. Your sale can quickly dwarf what you can reach on your own.
  • No extra costs on you. You don’t spend a dime on their promotions. They simply do the work and you earn. This is very cool, especially if your product is an e-product- you don’t bear any cost whatsoever.
  • Automated way of splitting the dough. Yes, it is as simple as A,B,C to setup a way of transparency, where your affiliate team earn their commissions without having to barrage you to pay up. The entire process is simply handled seamlessly for you.
  • You can do this without a website! Yes, you really don’t need a website to pull this off. And aside spending time and effort in creating your product, you bear no other efforts or risks. It is a true plug-and-play deal.

In its most basic form, affiliate means I help you promote your product (or service) to my audience (email list or social followers), when any of them purchases, I get a share from the sale.

To make this happen, you need to:

  • An automated payment system. This will enable anybody to easily make payments online
  • An affiliate management system. How do you identify the various affiliates who are promoting your product? You need to record each person’s sale and, more importantly, automatically send them their commissions.

There are affiliate plugins that helps you set up an affiliate system on your websites, to manage the entire process. However, the swiftest way is to engage your payment system directly.

How to setup an affiliate system for your e-product.

. Upload your e-product.

The first thing to do, is to setup your product for easy access by your potential customers.

Two ways for this are:

A single download. This is the option where your customers can download the product (if it is more than one video, or a combination of video, audio or text ( PDF, sheets, etc) files, you put it in a zipped folder. Upload this folder to either Google Drive, Dropbox or Amazon S3 bucket. After upload (make sure to set the permissions to 'anyone with link can download'), generate a download link.

A course.  IF your product is an online course, you will need a website, a third party platform (thinkific) or YouTube (where you upload but un-list the videos, such that only those with the link can actually find it on Youtube). Upload your product to any of these. The take home here is people should be able to register or access the course after they make payments.

. Setup your payment and Affiliate systems.

Use a payment processing platform, in this case I recommend Thrive Cart and Paystack (for Nigeria entrepreneurs).

Thrive Cart is by far more more suitable to manage your affiliate marketers. With Thrive Cart, you can set up multiple links for your affiliates, all on one dashboard. 

This can tricky to handle using Paystack. So below, I will detail the step by step process of setting up your Paystack account to manage your affiliates..

How to setup your affiliate program using Paystack

Paystack accounts help you collect your payment for your e-products. They have a next day delivery policy. This means that for each sale, you get settled the following day.  Paystack is ideal for this for the following reasons:

  • They can automatically collect payments for your products. Each online purchase is recorded and sorted immediately.
  • They allow you to create what is called sub-accounts. Sub-accounts are accounts attached to the main account, where you can decide to connect to specific payments, for easy and quick distributions of payments through a specific link. This way, as soon as a purchase is made, without reaching you, paystack will disburse funds to all accounts attached to the particular purchase.

Setting Up:

Create a Paystack account here.

Set up your account by completing all necessary forms. Until you do this, you account will not go live. Only a live account can receive payments. Paystack allows you to run an account without owning a registered business.

Create sub accounts for your affiliates. These are their actual bank accounts, where they will receive their commissions for their efforts.

Sub accounts are in effect, accounts connected to your main account, where, based on your defined rule, get automatically credited for any particular payment. 

Define the percentage they will receive for each sale they bring in.

You can create multiple sub (affiliate) accounts. 

Create a payment page for each affiliate. This is important. Each affiliate must have a unique payment page which is connected to their sub account. 

Connect the particular affiliate account to the payment page. Here, the predefined percentage sharing comes into effect.

You can however define the exact amount you want this particular affiliate to get from the sale. This move will override the the defined amount.

Generate the link to this page and share with the affiliate.

He/she will promote your product, and send this link to her audience to make purchases through.

Every purchase through this affiliate is automatically sorted and the affiliate’s fees sent directly by Paystack. Full transparency assured here.

Through Your Website

This is when you directly handle your products sales via your website. Having a website where you can sell your products is essential for long stay in this business. 

WordPress gives you quick, easy tools to design your website professionally, and in time. 

Why you should own your own website

  • You are completely in control of your earnings. Your website puts your earnings in your charge, unlike a third party platform where you have to accept the rate they decide to take from your course. With your own website, you can control your product, market, emails and all else.
  • It can take less than a day to setup, even for a completely newbie. With resources such as WordPress, building a stunning website is a breeze, and with little or no technicality, you can, within hours completely setup your website.
  • You can decide to create an online school platform, and self-host your courses, or embed course videos into your website.
  • Your website helps you to organize and distribute your products as you create them. Hence, you can have multiple products on one website. You also manage your contacts, emails.
  • You have the chance to also setup your consulting gigs. Beyond selling e-products and courses, you can also offer your expertise as a service, all coordinated via your website. 
  • Owning your own website gives you some extra credibility. Clients believe you are ready for business.

There are countless benefits to owning your own website.

How to setup your website to sell your e-product automatedly.

At this stage, your website is basically ready. First thing to do here si to create the Product.

After creating the product, connect it to a mailing list (let's call it Product Purchase List), such that anyone who gets in via an API get the automated response, sending them the link to the product. This list is only made available to those who have paid for the product, and it is done in an automated fashion.

Create a (ethical) bribe. This is a free offer that you will use to woo potential buyers to come to you. You want their emails and other details with which you can begin to build a relationship with them. Example is this.

It has to be of worth. It also has to have a lot to do with your e- product. To get this bribe, visitors have to sign up to your mailing list (let's call this list Product Subscribers list). 

A series of automated emails are then designed to deliver in a sales sequence to succinctly convince the subscribers. This is done in a way such that, each subscriber begins to receive your emails the moment they subscribe. Of course you will need some markers called tags, to separate those who make purchases (take some actions) from those who don’t.

Set Up The Sales Funnel System

Create and connect the following pages:

This is called the Sales Funnel, or rather, the website version of it.

The Landing Page is where you place the design for the free offer and an optin form. This form is then connected to the Product Subscribers List earlier created. 

The logic here is, the moment visitors get here, they are offered the freebie in exchange for their emails.

Thank You Page. This is the page that the Landing Page redirects to after they subscribe. Usually, you will automate the freebie to deliver to their email while they are redirected to this Page.

In some cases, the landing page is only accessed via a link (often time, it is masked in the dual optin email they receive to confirm their email) sent to them via email. Which ever the case is, this is the page you say thank you and build your clout. 

You do this by showing some testimonials that gives credence to the value of your free offer. You also ask them to go for your course which offers way more than the free material can. You provide a link to the Sales Page.

The thank you page is often ignored by some online professionals, yet it serves a powerful role of supporting your credibility and even offering an upsell (in cases where your initial offer was not totally free).

The Sales Page is where you share all pumped information about the product. This is where you talk about the reason this product is the answer to their problem, etc.

You show some more testimonials and credibility of the product, and then ask for a purchase through the use of a CTR (Call To Action Button). Your Payment link (from Paystack, PayPal, Thrive Cart or any other payment processor you use) is placed behind the CTA button.

The visitor is redirected to the Payment page to make purchase when they click the button. The key duty for the sales page is to make the prospect take just one action: Make a purchase.

Payment Page. This page is generated from your payment processor. In other cases, it is embedded on a page created on your website (essentially great when you use Thrive Cart and want to display other information on the sides of the purchase page).

Product Optin Page. This is the page your buyers are redirected to after they purchase product. The link to this page is NEVER shared anywhere else. It is only placed inside your purchase page, such that, only after payment does a client access it.

For some, an automated email containing login details is fired to client so they can quickly join the online course.

A more simpler method however, is to redirect your buyers to an optin page. On this page, you place an optin form connected to your Product Purchase List which you created earlier.

This will ensure that as soon as they purchase your product, they optin to the list for easy delivery of their purchase to their email.

They get an automated email containing link to the e-product.

Summing it Up

This is the simple way to automate your products sales, purchase and delivery system, without spending money on designing a full blown Online School platform. 

After this setup, your focus will be to invite visitors, potential clients who are likely to want your product, to get your free offer by directing them to your optin page.


It is very easy, and I recommend it, to integrate all three processes in selling all your courses. You save a lot more in the long run, when influencers come together to help you make your sales.

How to Integrate them

Create your web pages as described above.

Automate the link in the Product Purchase List to direct them to join the course on Thinkfic or Udemy.

Set the course to FREE on Thinkific. This way, you have already been paid before they get here.

Now create affiliate accounts and links (payment pages) in Paystack or Thrive Cart for each affiliate.

Which one of the three will you implement?

Do you have any questions regarding any or all of the processes I have detailed, leave a comment below and I will surely answer it.

About author

I am a business and marketing geek. I spend my days working on better tech answers for business challenges. I totally love to play Scrabble!
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